A typical SEO platform
- Dozens of menus, each with its own options
- Licences and training before it pays off
- You still have to work out what matters
SEO & GEO strategy on demand.No PhD required, no contracts, no budgets, no training, no fancy platform.
SEO platforms give you hundreds of tools and settings. Searchview cuts the noise: describe your product and market, and get one clear strategy for Google and AI search (GEO), built on live data.
For ABB marketing teams. A personal AI experiment, in pilot.
Built on live data from
- Google Search
- Gemini
- ChatGPT
- Perplexity
- Claude
Why Searchview
No SEO platform to learn.Keep the insight.
Platforms like Semrush are built for full-time SEO specialists: dozens of tools, hundreds of reports and weeks of training. Most teams only need the answer. Searchview does the analysis and hands you exactly that.
Searchview
- Three fields to fill in. That’s it.
- No licence, no training, no SEO or GEO background
- Priorities in order, ready to act on
For country teams
Made for marketing teams.Get going from any starting point.
Many markets have no SEO specialist and no agency budget. Searchview gives every country the same head start: a professional analysis of its own market, in its own languages, with a plan the team can act on.
Local-language research
Keywords, search results and AI questions in German, French, Italian or English, the way your customers search.
Your market, your competitors
Local specialists, retailers and wholesalers, not a global average.
A plan, not a data dump
Quick wins first, then a 12-month roadmap with the KPIs to track.
One method everywhere
Every report follows the same structure, so countries can compare and share.
Pilot marketsSwitzerlandItalyUnited KingdomMore on request
The report
One report.Everything you need to act.
What AI assistants say, how you compare, how healthy your pages are and what to change first. Every report also comes as a Word document of around 25 pages.
AI answers
Hear what AI assistants tell your buyers
We ask ChatGPT, Perplexity, Gemini and Claude the kind of questions your buyers ask, in their own languages.
Competitors
See where rivals win, and where you lead
ABB is set against the brands buyers meet in Google and in AI answers. What the report finds is sorted into strengths and gaps.
Search health
One score for how ABB shows up in search
Six areas, each scored by the report from live data, so you can see which one holds the page back and start there.
The plan
Know what to change first
Priorities in order, quick wins first, each with its impact, effort and page.
Examples from real Searchview reports for Switzerland. Buyer questions shown in English.
How it works
Three steps.Two minutes of your time.
- Step 1
Describe what you need
An ABB page or section, the product focus and the market. Add competitors if you know them.
About 2 minutes - Step 2
Live data is analysed
Keyword demand, Google results, competitors, answers from four AI assistants, backlinks and a check of your pages.
About 15 minutes - Step 3
Get the strategy
Your project opens on a dashboard with a plan in priority order, quick wins first, to work through and tick off. Prefer to work offline? Download the full report in Word. It also lands in the shared library.
Plan and dashboard
Shared library
One shared library.No need to run it twice.
Every finished report is available to everyone using Searchview. Before you request a new one, Searchview checks for a report on the same page and market from the last 30 days.
About
A personal AI experiment.Shared through the Marketing Chapter.
Searchview is a personal side project, shared with ABB colleagues through the ELSP Marketing Chapter to see what’s possible with AI today. An analysis that took hours of specialist work now takes about 15 minutes. It’s an external tool, not an internal ABB system or a commercial product: an experiment shared to show what’s possible and to spark the next idea.
How it started
- The ask
A marketer in Switzerland needed an SEO plan
- By hand
One report, built manually
- The idea
Why not every ABB market?
- Automated
Squeezed into one pipeline
- Today
Self-service for ABB teams
Who can join the pilot?
ABB colleagues who work on web pages or marketing for a market. Press Sign up and use your ABB email. We approve each new account during the pilot, then you get your sign-in link. There are no passwords. We keep your name, email and country, plus what you do here (reports, plan ticks, feedback).
What does it cost?
Nothing. Searchview is free to use, with nothing to set up or pay on your side.
Who can see my reports and plan?
Everyone using Searchview. The library is shared on purpose, so the same analysis isn't run twice. Priorities you tick off are shared too, so colleagues in other markets can see what you changed.
How is this different from Semrush or other SEO platforms?
Those platforms are toolkits for full-time SEO specialists: you choose the tools, run the reports and work out what matters. Searchview does that work for you and hands back one plan for your page and market, including what AI assistants say about ABB. If your team already has an SEO specialist and a platform, keep them. Searchview is for the teams that don't.
Where does the data come from?
Live Google search data for the market you choose: search volumes, the current results pages, competitors and backlinks. We also put typical buyer questions, based on what people ask Google, to ChatGPT, Perplexity, Gemini and Claude, check Google's AI Overviews, and crawl the ABB pages you name.
What is GEO, and how does Searchview cover it?
Generative engine optimisation: working to get AI assistants to name you when buyers ask them for advice. Every report asks ChatGPT, Perplexity, Gemini and Claude 12 typical buyer questions in the market's languages. You see how often ABB is named compared with competitors, which sources they cite, what they get wrong, and what to change.
How long does a report take?
About 15 minutes once it starts. During the pilot an admin may approve each report before it runs, so allow a little longer for that. You'll see where it is on your Home page.
How many reports can I request?
Each person has a small weekly allowance during the pilot, shown on your Profile. Every finished report goes into the shared library, so check there first: someone may already have covered your topic.
Which markets and languages are covered?
Switzerland (German, French and Italian), Italy and the United Kingdom. Keyword research runs in the local languages; the report is in English, German or Italian, chosen when you start a project. Searchview's screens are in English.
Is there training on SEO and GEO?
Yes: Learn, inside Searchview, explains how buyers find products in Google and in AI assistants in short pages with drawings, each built on the search and AI companies' own guidance and listing its sources. Each page ends with two quick questions; complete them all to earn the Searchview Fundamentals badge, which you can add to your LinkedIn profile.
Who makes the changes on abb.com?
You, the page owner or a web editor: the same people who change the page today. Searchview never edits abb.com. It says what to change and on which page, in order of priority.
Do I need Google Search Console or Analytics access?
No. Searchview works from public Google data, your live pages and the AI assistants' answers, so there is nothing to connect or install.
Find out what’s holding your page back.
Two minutes to ask, about 15 minutes for the answer. We approve each account during the pilot.